ABOUT

TRU BARBQUE

TRU Barbque is the vision of James Diaz, with over 30 years of experience in crafting unforgettable flavors. Growing up surrounded by the rich culinary traditions of Texas, James developed a deep appreciation for the art of barbecue and the joy it brings to people.

The Artisan's Touch: Richie Schneider

We stand on the shoulders of giants, and one of the most influential in our journey is Richie Schneider. Known as the mastermind behind the world’s largest tortilla factory, Richie’s expertise in crafting perfection inspired our approach to everything we do. From mastering the art of tortillas to embracing the discipline of culinary excellence, Richie’s mentorship played a pivotal role in shaping our commitment to quality and authenticity. His guidance helped lay the foundation for the bold, flavorful barbecue that defines TRU BARBQUE today.

Our Culinary Roots: Chef Adam Gonzales

Chef Adam Gonzales, a true legend in Tex-Mex and Tejano cuisine, has been an integral part of TRU BARBQUE’s story. With a career defined by innovation and a deep respect for tradition, Adam’s expertise has shaped our unique fusion of flavors. His dedication to blending the boldness of Texas barbecue with the richness of Tejano culture has set our menu apart. Chef Adam’s artistry and passion for food continue to inspire everything we do, making every bite a tribute to his culinary legacy.

Our Legacy: Awards and Notable Guests

Best of Denver 2018

TRU BARBQUE’s dedication to excellence has earned us recognition and loyal fans far and wide. We’re proud to have been named “Best of Denver BBQ,” a testament to the bold flavors and craftsmanship that define our cooking.

Over the years, we’ve had the privilege of serving iconic figures like Berner, Devin the Dude, and Lil’ Flip, who’ve all savored the unique barbecue experience we bring to the table. These milestones reflect not just our commitment to great food but also our mission to create memorable moments for every guest we serve.

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Bringing BBQ to Austin’s East Side

TRU BARBQUE has come full circle, returning to its Texas roots with a fresh chapter in Austin. Partnering with John Hernandez, the owner of Bucket’s, we’re creating a vibrant space on the east side where the community can come together over incredible barbecue and great company.

This new chapter is about more than just food — it’s about celebrating the culture and energy of Austin’s east side. With a focus on delivering bold flavors, a welcoming atmosphere, and an unforgettable experience, TRU BARBQUE is excited to continue building our legacy right here at home.